Are You Penny-Pinching Your Marketing?

one funnel away

How much do you value your investment in marketing your business? What’s more important, your marketing or how great your products and services are?

I found this from a Forbes article, it says it perfectly:

“Entrepreneurs often fail because their companies are invisible to the world because they cannot bear to spend money on marketing and PR. This is a huge mistake that some entrepreneurs make when the money gets tight. Polishing products and services until they shine brightly in the sunshine is a waste of money. Smart entrepreneurs get the word out early and often via all available media, especially digital media: if they cannot find you, they cannot buy you. “ 10 Reasons Why Entrepreneurs Fail, Forbes, April 2016

I’ve worked with entrepreneurs that penny pinch their advertising budget and marketing budget, and expect massive results in very short periods of time.

Why is that? I think they are so in love with what they offer, and think everyone else will think so too immediately, and they’re excited to make millions because they’ve put so much work into it all.

They don’t understand that the investment in their marketing is the fuel that propels their sales.

It’s a shame, because they have a terrific product or service, but they can’t get the word out properly because they won’t invest in sufficient marketing, and be patient enough to get momentum going and get the results they want.

“Smart entrepreneurs get the word out early and often via all available media, especially digital media: if they cannot find you, they cannot buy you.”

Are you making this mistake?

The power of the Internet and social media allows ANY business owner a level playing field to advertise and market to your ideal audience.

Did you know you can run ads on Facebook for less than $5 a day?

This allows constant top of mind awareness for you in your market.

This also allows targeting multiple audiences at the same time, and seeing which ads are the most fruitful, without a big spend of $100’s on 1 ad like in the newspaper, magazines, or direct mail.

And the power of the pixel is under-estimated by most people, in fact most business owners don’t know what a pixel is and what it can do for them.

The pixel is what allows us to turn people who don’t know who you are and what you offer, into people who do, very efficiently and cost effectively.

And having a marketing system to bring all those people to you on auto-pilot, is sales funnel.

“You are 1 funnel away from all the leads and sales you could ever want.”

Another big reason to be committed to your marketing and letting it propel your sales.

Would you like to speak with me personally and see how I can help you?

You can opt for a free strategy session where I listen to your goals and give you options for getting my help, or you can opt for a coaching session where we dive into what you’re doing now and I show you how to improve.

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I look forward to helping you get more leads, make more sales, and brand yourself so you stand out from your competition,